A brand strategy looks at what your customers actually care about and where your business fits in with competitors. By having this information, you can make smart choices that builds trust with [...]
Polarising brands are often very successful. Find out how you can build brand loyalty through a rebrand that might not please everyone.
Image credit: moose If your business is not growing as you like, or if you have seen a drop in sales or engagement, a brand strategy will help you identify the problem and create a solution. It [...]
For many companies, their brand is something static created when they first got started. The problem with this is the inherent change happening everywhere, all the time. New companies pop up, [...]