A safe place to embrace health
A journey to feeling better
Holistic Health is a social enterprise founded to help women from minority communities feel better and improve their health. The core of the brand revolves around embracing where you are now and try new things in a supportive environment.
From interviews with women involved in Holistic Health, it was clear that many felt unsure of trying new forms of exercise. We adopted the approach of making all branding feel very inclusive. We also used print to make the introduction frictionless, such as adding maps and “what to expect” sections.
A powerful message
One important goal of Holistic Health is to work both on mental and physical health. This is important since many of the women experience poor self esteem or are finding it hard to make time for themselves. The slogan was created to show women that they will join an accepting and empowering community.
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