Fraser Ross

Illustrations for those with great imagination

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Project Type

Client Requirements

Fraser Ross are a literary agency who help aspiring authors publish their books. Their old website had illustrations that were no longer usable but they liked the welcoming impressions that illustrations give.

Approach

It was important that the illustrations reflected the approachable nature of the brand while staying relevant to authors from different genres and backgrounds. The illustrations also help guide the reader through the sometimes text heavy site and needed to feel interesting yet light.  

Delivery

The positive connotations with the first letter of a story book was the perfect way to combine the anticipation of getting published with the professional content. Each illustration can be taken apart to convey different messages which makes the illustrations very flexible.

Learnings

It was important to strike a balance between nostalgia, helpful content and the real business aspects of getting a book published.

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