Body Language

Clever associations to help you learn anatomy

Helping future doctors

Learning Anatomy is notoriously hard but crucial if you go in to medicine. University curriculums are often confusing and it does not help that Latin is prevalent in naming anatomical parts. Body language came to us as they were building an app to help solve this problem by teaching students through association.

DELIVERABLES

Strategy

Branding

Illustration

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A modular approach to branding

The final concept plays with anatomy being many parts coming together and being taken apart. The logo, patterns and illustrations are all inspired by bold shapes and incorporate movement. The positive colours, messaging and the simple interface means students feel empowered rather than overwhelmed.

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Encouraging daily use

It was key that the brand felt friendly and helpful rather than the complex approach many textbooks take. Gamification and illustrations helped make the content easier to follow.

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Need a hand with your own brand?