Products with community reach
Mbikudi is working to empower African and Caribbean women through natural beauty products, nutrition classes and much more. Many competitive brands contain high levels of chemicals and the CEO started the company after her hair caught fire during a birthday party due to flammable ingredients. Mbikudi needed a brand identity and packaging that reflects their values of organic and chemical free ingredients.
Natural & exciting
The visuals need to be positive and work for a wide range of applications, from print to web. The brand needs to stand apart from other natural products which are often using very muted colours, while still feeling healthy.
A reflection of what’s inside
We used custom illustrations to showcase the ingredients in each product. The playful logo changes to reflect the ingredients and all packaging is made from recyclable materials to further progress the brand values.
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